You can find more blog readers by visiting areas where your visitors are most likely to be
interested. And you can convert this high volume of traffic into blog subscribers.
Moreover, the security of personal data is a hot topic. People take precautions before handing
over their data to a brand. To get more blog subscribers, adopt a friendly approach when
reaching out to your audience and emphasize the value of your content.
However, do not overdo the subscription requests because this will make people reluctant to
become your subscriber.
Here are some ways to get more blog subscribers:
Add a Lightbox
Lightboxes are an excellent way to entice more blog subscribers to opt in for your email list. You
can customize how the lightbox is displayed.
You can also customize your thank you page, so your readers know what to do next when they’re
finished with the lightbox.
In addition, you can use advanced settings to set up email notifications and more advanced list
growth features, such as back-in-stock email notifications.
You can customize lightbox popups with relevant content and an attractive design. A well-
designed lightbox popup puts your offer or CTA in front of your site visitors at the right moment
and doesn’t disrupt their experience.
An upsell lightbox could be the perfect solution to increase your revenue if you’re selling
something or running a nonprofit. Just ensure to use the right lightbox, and set it up so that it
appears when it’s most relevant.
One of the most popular lightbox forms is the exit-intent overlay, which triggers a lightbox when
a visitor is about to leave your site.
Ensure your offer is compelling enough to convince visitors to buy your products, or capture
their email address so you can send abandoned cart emails later.
Finally, run A/B tests on your opt-in forms, including lightbox popups. This will help you
understand which form works best with your visitors and doesn’t.
Add More Subscription Options
A simple way to get more blog subscribers is to add a subscribe button to your web content.
Many content providers assume that having a subscription button on their site is enough.
However, you must draw a reader’s attention and decide to click on it easily. One way to
accomplish this is by including a popup subscription request as they leave your web page.
Another great way to increase subscription rates is to add a hello bar. You can place this feature
on your website’s header, so visitors will see it when they visit your blog.
A prominent “follow” button on your blog will also help build a community around your blog.
Social media like Facebook and Twitter are excellent sources of free traffic and should be used
by Internet marketers.
Push-based subscription options are the best for many blogs and work well with most browsers
and platforms. A push-based subscription option is the most popular, as it will allow users to
receive notifications about new posts.
Add a CTA Banner to Your Email Signature
Adding a CTA banner to your email signature is one of the most effective ways to increase your
blog subscriptions.
You can include a banner in your email signature and place a link to it in the body of the email.
Adding a banner will not take up much space in your email signature and will be seen by your
readers immediately. In addition, the CTA banner will help you promote ongoing marketing
campaigns.
A good email signature banner should match your brand. Use the same colors, fonts, and style of
your logo in the banner to ensure that your readers will recognize and remember you. Lastly, if
your email signature banner is customized, make it likable.
Hopefully, this will make your email recipients more likely to notice it. Once you have a banner
in your email signature, you can customize it to include your logo and website.
Your email header should be catchy and have a logo and a short message explaining the main
purpose of your email. You should also include a CTA in the header. To make it look good, you
should use appropriate colors and fonts for your email.
For example, subscribers will probably ignore your message if you use brown text over a black
image. Try experimenting with colors and fonts to see what works best for your email signature.
You can always change the font or try a different color or orientation if it does not look good.
Add a Subscribe Button
There are many ways to increase your blog’s subscriber list, but one of the most effective is to
use a popup or slide-in opt-in.
Unlike other forms, a popup or slide-in opt-in is hard to ignore and is an effective way to attract
more blog subscribers. However, the design of your opt-in must be eye-catching to increase your
conversion rates.
A good example is a Twitter button. If you want more Twitter subscribers, you can include a
button on your site that says, “Follow us on Twitter.”
This button will automatically redirect your visitors to your Twitter page. When users subscribe
to your YouTube channel, you’ll receive notifications when new content is available.
Similarly, if your website allows subscribers to subscribe to your newsletter, you can provide a
subscription button for your newsletter.
Another way to attract new subscribers is to add a subscription button on every site page. By
placing a subscribe button on every page of your site, 100% of visitors will have the chance to
engage with your content.
When they subscribe, they will automatically receive your newsletter. When they don’t, you can
take away their subscription. This way, you’ll increase your blog’s subscriber list for free.
Cross-Promote
Cross-promotion is an excellent way to gain exposure and grow your blog subscribers. The most
important thing is to ensure you’re providing valuable content that your readers will enjoy. This
means you should provide your content to other websites in exchange for a link to your blog.
This is an excellent way to build a larger audience than you might otherwise be able to achieve
on your own.
Newsletter cross-promotion is a great way to build your audience. You can promote other
people’s newsletters and swap content. This is the most effective way to reach your ideal
audience.
If you share the same niche as those who subscribe to their newsletters, they’ll likely be
interested in your content. They’ll also trust the person who is promoting their newsletter. This
means you’ll get more traffic and subscribers to your newsletter.
Using activities to determine your audience’s interests and preferences will help you choose the
best strategies.
Improve Your Blog’s Usability
Usability is an important component of customer experience. Poor usability means poor
customer experience. The best-looking design is no guarantee of a good user experience.
Ultimately, a poor user experience means poor business. Use usability principles to design your
website in a way that will appeal to your target audience.
The first step to improving your blog’s usability is to learn more about your audience. Try to
identify what they need. For example, the average user must easily understand a blog’s
navigation and layout.
A poorly designed blog will only attract people who aren’t interested in your topic. Use usability
research to understand which design elements are not intuitive to your audience. Use usability
testing to learn what your audience likes and dislikes about your blog.
Use card sorting to test usability. Give users cards with the main items on them and a short
description. They sort the cards into piles. This process can be repeated to include larger groups.
Conclusion
Learning about your audience before using cross-promotion to get more blog subscribers is
important. It takes time, but once you know your audience, you can promote your content
directly to them. This will enable you to focus on promotion channels that get your content in
front of them and avoid those that don’t.
When your information architecture logically reflects your readers’ thought processes, you’ll
increase your chances of converting visitors into subscribers. Using card sorting is simple and
cheap, so why not apply it to your blog?