There are plenty of ways to customize your emails, so ensure that you choose the best email
templates for your audience. The right template should be flexible enough to adapt to different
types of contacts. For example, the subject line, greeting, and call to action should change based
on the type of lead you’re emailing.
Many different types of email templates are available, and choosing the right one for your needs
will make creating your email easier and more efficient.
Email templates are a great way to showcase your products. Whether you sell shoes or clothes,
you can find a template for your business that showcases the products that you sell.
There are even email templates that are designed specifically for different industries. The best
email templates will highlight the products or services your company sells, making it easier for
customers to make an informed decision.
Newsletters are an excellent way to create connections with potential customers and introduce
new products. However, don’t overwhelm your readers with too much information when writing
a newsletter. Rather, keep the message concise and to the point.
Email templates are an integral part of a successful online business. These emails showcase
products and can be individualized for specific industries.
Whether you’re in the business of selling computers or clothing, an email catalog template can be
an invaluable tool. These templates showcase products in a visually appealing way.
To create a great email campaign, you should consider using one of the best email templates
available.
These templates come in various styles and are easy to customize with drag-and-drop builder
tools. They also support most email clients, such as MailChimp and Campaign Monitor. Plus,
they’re compatible with any browser, including modern ones, so you’ll be able to use them on all
devices.
The Best Email Templates for Marketing in 2022
Here are 5 of the best email templates for 2022:
Omnisend
Omnisend is a great choice if you are looking to create an email template with an automated
sequence that will send your emails automatically.
It offers a wide range of email templates, including birthday email templates; welcome emails,
and gift boxes.
Users can personalize their emails with the use of drop-down boxes and text. It supports various
email types, including HTML, text, and SMS.
Another good thing about Omnisend is its customer support. Unlike many other email templates,
you won’t have to deal with robots or automated responses.
The company offers support via email, a help desk, and 24/7 live chat. It also offers a
comprehensive knowledge base for users.
The company also offers domain authentication, which tells email ISPs that the emails sent are
legitimate.
There are two types of domain authentication: first, if you have an internet domain, you can add
it to your emails. Second, you can use your existing domain if you have an online store.
Omnisend is a great tool for building customized email campaigns. Its custom template builder
allows you to create themes to suit your brand and use it across different channels. It also
supports automation, which saves you time.
You can choose a product to automatically insert into your newsletter and create a popup
containing the product’s name, price, title, and other relevant information.
Omnisend is designed to help eCommerce marketers reach their customers via email. Its opt-in
nature and rich content capabilities make it one of the most effective marketing channels.
Furthermore, omnichannel campaigns can be built using Omnisend’s drag-and-drop email
builder. Using the most relevant metrics and KPIs, you can create automated workflows to target
your target audience.
Omnisend features automation to send emails to customers on specific dates automatically. For
example, you can set up a workflow for customers’ birthdays. This way, you can send emails on
their birthdays and when they buy something online.
You can also segment your audience using their browsing habits, such as browsing history.
Using this feature will help you track which subscribers are buying products and which ones
aren’t.
Sendinblue
Sendinblue allows you to create and manage transactional emails, such as registration and order
confirmations. The process of creating and managing these emails is similar to that of setting up
an email campaign.
You can also adjust the email design and choose a subject line. The template editor lets you
change and preview the design before sending it. The dashboard includes shortcuts for setting up
additional campaigns and viewing past campaigns.
Sendinblue has 65 professionally-designed layouts and supports transactional emails, auto-
responder messages, and A/B testing.
Additionally, it has advanced custom conditions you can set using Excel. It also features a drag-
and-drop email editor and an intuitive design builder.
Sendinblue allows you to send messages to everyone on your contact list or a specific segment. It
also lets you customize and personalize the email for your target audience.
For instance, you can only send a message to people who have clicked on a link in a previous
message or purchased a product from your store.
Sendinblue is a drag-and-drop email creator that offers customizable templates. You can
customize these emails according to your company branding.
The editor even allows you to fill in specific fields automatically. Once you have filled in the
necessary fields, you can preview the email, edit it, and add your elements. This tool is very
user-friendly and makes it easy to customize your emails.
Advanced analytics is another useful feature of Sendinblue. With its help, you can analyze the
performance of your email campaigns and improve future campaigns.
The tool also lets you check the opt-in email status of your subscribers. Sendinblue can also
analyze the click-through rate for each of your messages.
You can also create unlimited lists and contacts with Sendinblue. It also allows you to schedule
and perform A/B testing.
You can also use Sendinblue’s machine-learning capabilities to determine which emails work
best. It also lets you integrate various third-party applications such as Zapier.
ZOHO Campaigns
You can choose from various Zoho Campaigns email templates to send effective emails to your
audience.
These email templates are based on your target audience, the time elapsed since the last
communication, and other factors such as customer actions and spending. They help you keep
your list clean and help you send emails that are relevant to your readers.
The fonts that you pick should match the purpose of your emails. For example, choose the Lead
or Contact module if you send emails to specific individuals.
Similarly, choose the Deal module if you send emails to a team of salespeople or an internal
entity.
You can customize the Zoho Campaigns email templates to fit your needs. You can use them for
newsletters and surveys. In addition to that, you can use HTML proofreaders and export your
emails for testing.
The platform even lets you send the email to up to five recipients and test it on various email
clients and devices.
Zoho Campaigns has a free version that lets you send up to 12000 emails per month to up to
2,000 subscribers. Paid plans vary in price and provide good value for money.
The free plan does not include dynamic content and polling features, while the paid plans offer
these features. You can also import subscriber data from Zoho CRM or signup forms.
You can select Zoho Campaigns email templates based on their type and purpose. Each email
template features a corresponding module, which determines the information you include in the
email.
For example, you might use a Lead or Contact module to send emails to specific individuals.
You should use a Deal module to send emails to a larger group.
Zoho Campaigns has a great email editor and a large library of pre-designed email templates.
You can customize your email templates using drag-and-drop tools to add images, text, and
HTML code.
The email editor also allows you to test emails on multiple devices and email clients to ensure
that your emails look how you want them to.
For businesses looking to increase customer engagement, email is considered one of the best
channels for customer feedback.
Zoho offers a range of email templates to facilitate the process, including polls, surveys, and
general engagement emails.
You can embed survey questions into your email campaign and workflows to improve
engagement and make them more likely to make a purchase.
SendGrid
If you’re in the market for an email marketing platform, then SendGrid might be the right choice
for you. This platform allows you to customize your templates and campaigns.
It also allows you to track your deliverability and unsubscribe rates. In addition, the SendGrid
team offers helpful tools to help you avoid the spam folder.
This service offers several plans, including the free version, which supports up to 2,000 contacts
and sends up to 6,000 emails per month.
However, it lacks some advanced features, like dedicated IP access. The Pro and Premier plans
are more expensive; with the latter offering more features.
There’s also a free version, SendGrid Essentials, which allows you access to all of the company’s
email templates and sends up to 100 emails per month.
Apart from email templates, SendGrid also offers a code editor. This feature makes it easier to
design responsive emails.
However, you will need to learn HTML to make changes. While SendGrid is a powerful tool, it’s
important to remember that its drag-and-drop feature is limited.
There are many alternatives to SendGrid. Mailchimp is a popular alternative that offers an
unlimited library of email templates.
Its drag-and-drop builder makes creating emails quick and easy, and you can add your custom
design. Mailchimp supports transactional emails and other types of email marketing.
Campaign Monitor
To send better email campaigns faster, you need a comprehensive plan. Campaign Monitor’s free
campaign calendar guide can help you take control of your email marketing and tracking efforts.
You can track key metrics and discover what’s working and what’s not. By planning, you’ll be
able to avoid the pitfalls of last-minute changes and make sure you’re sending the most effective
emails to your list.
Campaign Monitor has built-in email builder tools, which allow you to create email newsletters
that look professional. It also provides 1,500+ free email newsletter templates.
These templates can create simple, responsive emails for your business or personal brand. They
even have brand style guidelines and reusable content blocks.
You can also build responsive landing pages and emails using their drag-and-drop HTML editor.
Another advantage of Campaign Monitor is its segmentation tool. With it, you can create lists of
people in a particular area or those who bought a product within the past six months. The system
has several “OR” statements to help you segment your contacts.
Campaign Monitor offers some nice templates but lacks important features like HTML editing.
Although the templates are easy to use, they can be a bit limiting for designers who don’t have
much tech expertise.
Also, the platform doesn’t offer stock photos or integration with other social media platforms. If
you want to create a campaign that will reach a broad audience, you may want to look elsewhere.
For email design, Campaign Monitor’s email builder feature is very handy. It offers hundreds of
free email newsletter templates, some highly customizable.
Users can also access BEE Pro, a free service that offers brand style guidelines and co-editing
capabilities. BEE Pro is also mobile-friendly, and its drag-and-drop HTML editor helps you
create mobile-responsive emails and landing pages.
Another useful feature is marketing automation. Marketing automation can be done using
triggers and conditions to target certain audiences. Its interface is easy to use and has a
flowchart-style interface.
You can use conditions like “yes” and “no” to control when a new email should be sent to a list.
It also supports web fonts.
But while it is a good platform for more advanced marketing, Campaign Monitor’s interface is a
bit dated. It also has limitations on images and requires you to know HTML.
Conclusion
Email design is tricky, but some basic rules can help you craft the perfect message. First, ensure
you know who your target audience is. You can get their contact information from a company
website or LinkedIn profile.
You can also use a free email template from a site like Litmus. This email template tool has a
wide variety of email templates to choose from, and you can get a 7-day trial for testing before
buying.
Another good option for free email templates is TOPOL, which offers more than 100 templates.
The templates are colorful, professionally designed, and can help engage your audience.
In addition, these templates are easy to export into your email marketing platform and render
well in most email clients.