This review will explore what the eCommerce platform has to offer. It also covers the Shopify
AppStore and themes. Then, you can make an informed decision on whether Shopify is right for
your business.
You’ll find out how the platform works and the various pricing plans. Over one million
businesses have used Shopify, and over 80% are still running!
Shopify charges a percentage of credit card sales. This can be expensive, but if you’re new to the
platform, this fee will not break the bank.
The App Store is another selling point. With over 8,000 apps, you can expand your store’s
functionality. Many of these apps are free, but you’ll find that more than half of them cost
money.
Whether you decide to go for the paid apps or not, the Shopify App Store has many features you
can take advantage of.
Shopify Overview
Company: Shopify
Official Page: https://www.shopify.com
Initial Price: $29.00 per month
Origin: Shopify is a dedicated eCommerce platform with a comprehensive set of shopping
features and others. The platform comes with many advanced marketing features, including
social media integration, omnichannel sales, gift-card system, website and mobile app builder.
Shopify Pros:
– It integrates your store with Shopify POS
– It sells both physical and digital products
– It has multiple sales channels
– It supports over 100 online payment processors
– It enhances site speed performance
Shopify Cons:
– There’s no email hosting
– Advanced apps and features are expensive
– It customizes themes using its own PHP language
What is Shopify?
This platform helps you create and manage a store, selling physical and digital goods. It is user-
friendly and offers a variety of themes and features, so you can create an online store that suits
your unique brand.
The Shopify interface is easy to use, and the shopping cart system includes many options for
personalizing the user experience.
Once you get started, however, you may find the interface confusing. Shopify is a powerful SaaS
solution with multiple moving parts, including marketing, payment processing, and web design.
There are 3 payment plans available: Basic, Standard, and Advanced. Depending on your store
volume, the fee is 2%, 1%, or 5%. This fee is deducted from your monthly subscription.
The fees are calculated per transaction, not per item. You can use the free trial to try out different
design features, but you can’t process payments until you’re satisfied with the look and feel of
your website.
Shopify Themes
One of the primary features of an eCommerce theme is its ability to optimize your store for
mobile. Mobile commerce is projected to hit $488.0 billion by 2024, so choosing a theme that is
optimized for mobile is essential.
Also, choosing a theme that doesn’t compromise features or design elements that you might need
on smaller screens is important.
If you’re considering a Shopify theme for your online business, you should look for one that is
easy to customize and install, with plenty of customization options.
If you’re looking for an extremely simple but effective Shopify theme, Startup might be the one
for you. This theme displays all your items on one page and is perfect for those selling a few
products.
Other notable features of the Startup include an Instagram feed and testimonials. It’s also
extremely customizable, making it a good option for people just starting. However, it’s important
to note that many more premium themes are available for Shopify.
Shopify AppStore
While various features are available, you should focus on the features that will add the most
value to your business.
After all, you want a feature that makes your life easier – not complicate it. So, how can you tell
whether an app is worth your time?
Luckily, there are many features and functions that the Product Reviews app makes up for in
Shopify’s default feature set.
A product review allows your customers to leave their opinions and comments on your store.
Getting a positive review from a satisfied customer will make other visitors to your store more
likely to make a purchase.
And since nearly every online store offers free shipping, you may want to offer your customers
the option to do so too. The Free shipping bar app allows you to place a highly-designed free
shipping bar on your Shopify store.
There are several different ways to collect reviews on your Shopify store. You can send emails
encouraging review-writing or install a widget allowing users to leave reviews on their store.
How to Set Up a Shopify Store?
There are several basic steps involved in establishing a Shopify store. First, you must decide on
the basic standards you want to follow for your customer transactions. Next, you will need to
enter your store’s information.
After entering the necessary information, you can continue with other steps. Eventually, you will
have a fully functioning shop.
Once you’ve entered this information, you’ll be taken to a page asking you for personal
information and business details.
In the next step, you’ll have to state what you hope to achieve with your Shopify store and enter
your billing information.
Once your information is complete, you’ll be taken to your administration page. You can add
items to your marketplace, services, files, or digital downloads.
Once your store is ready to go, you’ll need to set it up with a customized theme. You can also
pick a name for your store and change the name if you wish.
You may need to change your store’s design. But if you want to get your store up and running
quickly, there are several things to consider.
Shopify Payment Gateways
You’ll have many options for Shopify payment gateways. Some benefit the merchant and others
optimize the customer purchasing experience. After all, payment should be a simple and
seamless experience for the customer.
The best way to maximize customer satisfaction is to eliminate payment-related friction, like
unanswered questions. Although Shopify has no built-in checkout process, several options exist
to reclaim abandoned carts.
Among Shopify’s payment gateways, Stripe, PayPal, and more are a few available options. The
Shopify payment gateway you choose should be scalable to your business’s needs.
You’ll want to offer your customers as many payment methods as possible. PayPal and credit
card processing are the most popular payment options, but you may also want to offer other
options. Whether you choose one or more, it’s up to you!
You’ll want a payment gateway with built-in fraud detection. This will increase your store’s
security and increase approval rates.
If you aren’t satisfied with the features of a payment gateway, look elsewhere. Consider your
business objectives, target audience, and reputation of payment processors before selecting a
Shopify payment gateway.
Shopify Pricing Plans
There are several different Shopify pricing plans available, including Lite and Plus. Each plan
comes with specific features that cater to specific needs.
The main differences between these plans include transaction fees and reporting features. They
also differ in several inventory locations, and shipping and fulfillment options.
When choosing a Shopify pricing plan, the functionality you need is the primary thing to
consider. Each plan has different features, but all will allow you to create an online store.
Your plan will determine how many products you want to sell, which features you can use, and
which theme you’ll use.
Ultimately, your budget will determine which Shopify pricing plan is right for you. You can also
customize the plan to meet your specific needs.
Shopify Mobile
If you’re running a business on a mobile device, you may wonder if the Shopify Mobile app is
right for you. This software is available for iOS and Android users and is downloaded from the
respective app stores. Once installed, you can log into your Shopify account, and the app will
display the dashboard.
It’s easy and navigable, even on smaller screens. You can even change your theme and add or
edit customer details.
Conclusion
An excellent way to encourage reviews is to use a platform that is easy to use and understand.
This way, customers can write reviews without spending too much time researching or
navigating a complicated interface. The Reviews Widget allows you to collect reviews onsite,
which makes it even more effective.